Amazon Sale events in Japan are closely tied to the country’s culture and customs. From New Year’s lucky bags to seasonal sales timed around school, work, and holiday schedules, these events offer great opportunities for savings. This guide provides an overview of Amazon Sale events in 2025, along with predicted dates based on past trends.
For more key tips on living in Japan, please check below.
Table of Contents
Chapter 1: Amazon Sales Upcoming Events Guide 2025
1. January "Hatsu-Uri Sale"
In Japan, “Hatsuuri” (New Year’s first sale) usually takes place in early January. During this period, both department stores and online retailers hold sales. Amazon typically launches its Hatsuuri Sale around January 3. A unique highlight of this sale is the “Fukubukuro” (lucky bags), which contain surprise items, making them a popular choice among shoppers.
Predicted Sales Dates: From January 3rd
In Japan, April marks the beginning of a new chapter for many. The fiscal year for most companies starts in April, leading to employee transfers. Schools also begin their academic year, prompting many people to move to new homes before April. To meet this demand, Amazon typically holds the Shin Seikatsu Sale (New Life Sale) in early March, offering discounts on home appliances, daily necessities, and computer accessories.
Predicted Sales Dates: Early March
This sale often happens twice, with a final sale on the same theme at the end of March. In 2025, the Amazon Smile SALE Shin Seikatsu FINAL has been started on March 28.
Predicted Sales Date: End of March
3. April "Golden Week Sale"
Golden Week, from late April to early May, is a holiday period with multiple public holidays, allowing many people to take an extended break. During this time, many choose to travel or enjoy outdoor activities. To match this demand, Amazon holds a sale featuring travel and outdoor-related items.
Predicted Sales Dates: Late April – Early May
4. July "Amazon Prime Members’ Sale"
In Japan, summer bonuses are typically distributed from late June to early July. Amazon often holds a limited-time sale for Prime members during this period, offering exclusive discounts on various products.
Predicted Sales Dates: Late June – Early July
5. October "Major Sale for Prime Members"
Similar to July, Amazon hosts another large-scale sale for Prime members in October, featuring significant discounts.
Predicted Sales Dates: Mid – Late October
6. November "Black Friday"
Black Friday was not traditionally a big event in Japan, but in recent years, it has gained popularity, with department stores and online retailers joining in. Amazon’s Black Friday Sale usually runs from late November to early December.
Predicted Sales Dates: Late November – Early December
7. December "Holiday Sale"
December is a global shopping season. In Japan, many companies begin their year-end holidays around December 28, so Amazon tends to hold its Holiday Sale before that period.
Predicted Sales Dates: Mid – Late December
Chapter 2: Upcoming Sales
Time Sales
As expected, Amazon offers Time Sales, where popular products go on sale daily for a limited time. If you have a specific item in mind, it’s always a good idea to check if there’s a price drop before making a purchase.
March "Shin Seikatsu Sale"
The Shin Seikatsu Sale focuses on products essential for starting a new life in Japan. Items from the following categories are often discounted, making it a great opportunity to prepare in advance by checking for potential deals.
* When you purchase products introduced in the content, a portion of the sales may be returned to belongingJAPAN.
