April Fools’ Day in Japan is a fun but low-key event compared to Western countries. While big pranks aren’t common, some Japanese companies get creative with limited-edition products and playful marketing. If you’re in Japan on April Fools’ Day, keep an eye out for quirky promotions and surprise treats. Let’s take a look at how Japan celebrates this unique tradition!
If you’re interested in leaning Japanese unique culture, be sure to check out article below.
Table of Contents
Chapter 1: April Fool’s Day and Its History in Japan
There are various theories about the origin of April Fool’s Day. One theory links it to “Oak Apple Day,” a celebration of the English monarchy’s restoration. April Fool’s Day was introduced to Japan from Europe and the United States during the Taisho era.
Chapter 2: April Fool’s Day in Japanese Culture
In Japan, April 1st is known as April Fool’s Day, but most people don’t do anything special for it. Instead, the day is more focused on new beginnings, as it marks the start of the school year and company entrance ceremonies. However, some companies use this timing to introduce new products or marketing campaigns with playful jokes. This creates a fun way for businesses to engage with their customers.
Chapter 3: April Fool’s Day Products
7-Eleven Japan’s “Too Good to Be True” Sweets
7-Eleven is a go-to spot for many people in Japan, and from Friday, March 28, they’re rolling out some fun, limited-edition treats. Look out for an omelet rice-style crepe and a chocolate cake disguised as yakisoba. The “yakisoba” is actually chocolate cream, and the “ketchup” is strawberry sauce. Sounds wild—why not give them a try?
Source: SEVEN-ELEVEN JAPAN CO.,LTD
2. PAPABUBBLE’s Surprise Candy
Craft Candy Theater PAPABUBBLE is releasing a special April Fool’s Day series featuring candies that look and taste completely different. A grapefruit-patterned candy tastes like strawberry, while an apple-patterned one has a grape flavor—nothing is what it seems! The only way to know what they’re really like is to try them yourself. Plus, they’re also launching tiny, rice grain-sized candies, weighing just 0.2g each.
Source: PAPABUBBLE.
Hope you find this article useful and enjoyable! If you’re interested in other seasonal customs in Japan, check them out here.
